Tristan Beauchesne Senior Partner / WNP consulting
Tristan was Development Manager of COE Rexecode, a French macroeconomics research Institute; Manager of the economic intelligence pole of Datops; Associate Director at Euro RSCG Futur; Development Manager of Heaven (marketing consulting and interactive communication).
He worked directly with L’Oréal, Club Med, Areva, Bouygues Telecom, Sony, ING Direct… Tristan contributed to the first social network for Look Voyages and the first community management program on Facebook (Club Med in 2009).
Yann Bilat Senior Partner / WNP Shopper
Yann started his career at Esprit Design. He founded the Marketing Services department and then became Managing Director in 2005. In 2006, he participated to the take-over of 3 franchise networks of fast-food restaurants (150 points of sales) and monitored the development of the stores.
In 2007, take-over of a new franchise network of ink cartridges recycling composed of 25 stores.
In 2008, he founded Com en Seine, a marketing services agency that will join the WNP adventure in 2015. Within this agency, he managed clients as Carrefour Banque, Merck Millipore, Général Electric, Healthcare, Société Générale, Louis Pion, Picard and Eovi Mcd.
Guy Chauvel President and WNP founder
Guy was notably Executive Vice President, executive committee and board member of J.W.T Worldwide, 3rd international agency with $1,5 billion revenue, Executive Vice President WW and CEO of Havas Europe.
He was also General Director of Jacobs Holding in Zurich and owner of Adecco, Barry Callebaut, Brachs Van Houten and Advisory Board Member of Towerbrook (ex Soros Capital Partners).
He worked directly with Procter&Gamble, L’Oréal, Unilever, Kraft Foods, Nestlé, Reckitt Benckiser, Kellogg’s, Télé 2, Peugeot, Darty, Carrefour, Shell, Total, Air France, Alcatel, Rolex, De Beers, Chanel, Henkel, Danone, BNP Paribas, HSBC, CIC, Disney…
Eric Delannoy Senior Partner / WNP Agency and Studios President
Graduated from HEC, Eric started his career at Leo Burnett Paris where, after working for Procter & Gamble, he became General and Strategies Director in 1993.
In 1997, he is called by Jean-Marie Dru to take the General Direction and Presidency of BDDP Paris. He achieved the merge with TBWA agency in order to create BDDP@TBWA (that will become after TBWA/Paris). Under his presidency, the agency became n°1 on the French market in New Business and in 1999, exceeded 250 million of brut margin and won 3 Gold Lions at the Cannes Festival in 2000. Eric is called to join the TBWA Worldwide board.
In 2003, he created ex nihilo the agency Talents (Only). In 2005, he collaborated with Christelle Raynal who became Creative Director of the agency. Talents (Only) has been awarded “Young Agency of the year” in 2007. In 2013, Talents (Only) joined WNP and Eric became one of the main WNP partners. He is designated as WNP Agency President and member of the WNP Executive Board.
Beyond his advertiser skills that allowed him to collaborate with giant brands as Apple, BMW, Coca Cola, Danone, Kellog’s, Mc Donald’s, Nike, Reebok or Sony and to create success stories as Charal or Spontex, Eric is recognized for his strategic and entrepreneurship skills. Talking about his skills, the Bénéteau group actually asked him to join their supervisory board in 2005.
Furthermore, Eric is fond of Golf and scuba diving. And he loves Corsica.
Gilles Folin Senior Partner / WNP Consulting
Gilles was one of the founder and director of the agency network Voove – Cell Network, and then he was director of the diversification mission of the audiovisual programs and licenses on the digital of France Télévisions, Director of strategic planning at Aegis Media France and Director of strategies at BBDO Proximity.
Furthermore, he was a lecturer at Science Po Paris.
Gilles worked directly with Alstom, Audika, Arte, BNP Paribas, Botanic, BMW, BUT, Citroën, Coca-Cola, Delhaize, Diesel, EDF, EMI Music, L’Oréal, Marionnaud, Mercedes, Nivea, Panasonic, PSA Banque, Renault, SFR and Smart.
Nicolas Gayet Senior Partner / WNP Agency President
After a graduation in marketing at EDHEC and Science Po, Nicolas started his career in advertisement in 1993 at CLM/BBDO as advertising manager on Apple France and Europe.
Six months after, he quickly got promoted to Brand Director in charge notably of Apple, France Télécom, Brandt France and international, Masterfoods and then Development Director of the agency. He actively contributed to the win of Auchan and EDF.
In 2001, he joined the brand new agency Nogood Industry as partner, agency he developed actively with the successive win of Discovery Channel France then Europe, Accor (Mercure worldwide, M Gallery and All Seasons), J&B, iDTGV, ING Direct, Botanic among others.
In 2010, he was entrusted with the agency presidency. He is today WNP Agency President along with Eric Delannoy and What’s Next Partners partner.
In addition to a solid strategic expertise, Nicolas has a rare ability to develop disruptive ideas and schemes that can take all conceivable and possible forms.
He conducts courses on integrated communication at EVC (College of Visual Communication).
Walthère Malissen Senior Partner / WNP Consulting
Walthère managed strategic planning of JWT Paris during 7 years. Before that, he was director of strategic planning at Euro-RSCG and then Grey.
During his duties, he worked among others for Danone, Procter&Gamble, Unilever, Nestlé, Kraft, BNP, ING, ROLEX, Chanel, LVMH, EDF, Télé 2 and Leclerc.
In a past life, Walthère was financial analyst and in 1995 he published in the French University Presses “Companies valorization and financial theory”.
Stéphane Raoul Senior Partner / WNP Cross Canal and Digital
Between 2007 and 2015, Stéphane Raoul was one of the digital transformation architects of RAPP France (170 collaborators – Omnicom Group) in order to answer the new market expectations. Under his direction, RAPP developed digital and CRM strategies of leading French and international brands such as Canal +, Sephora, Leroy Merlin or Sony. He launched new offers (Rapp Social, Rapp Data) linked to the start-up economy via Cap Digital.
He joined DDP in November 1998 as consulting director on Compag; in 2000 he is transferred at RAPP in order to manage the responsibility of several clients. Stéphane became CEO of Rapp in march 2012 until july 2015.
In November 2015, Stéphane joined WNP as senior partner in charge of CRM and digital.
Christelle Raynal Senior Partner / Creative Director WNP Agency
Graduated from “l’Académie Charpentier” in 1990, Christelle started her career as Junior Artistic Director at Euro RSCG on Citroën, Le Printemps, Husqvarna and Dior campaigns.
In 1995, she joined Young&Rubicam and Bruno Lemoult where she created campaigns both recognized for their creativity and efficiency as Kronenbourg (“baristas silhouettes”), Milka (and their famous marmot), Kiri (elected by French people as their preferred campaign) and “Little Red Riding Hood” for Chanel n°5.
In 1999, she is designated as Creative group leader at DDB for Rémy Martin, La City (“Dresses naked women”) and Roc.
Christelle embarks after that in advertisement film making (Croix Rouge with Adriana Karembeu) before joining Talents(Only) and becoming Creative Director.
Christelle also produced a feature film that has been launched in 2012: “Plan de Table”.
François-Charles Rouyer Partner / Creative Director WNP Cross Canal
Graduated from Decorative Art / Paris, François-Charles had different experiences from artistic direction to copywriting and from print to digital.
François-Charles started his career as freelance for clients from cultural and institutional sectors, Festival de Cannes, Ministry of Culture, and National Library of France. When he got back to France after his foreign experience at Ogilvy Belgrade, François-Charles worked within independent agencies on edition topics, corporate communication and relational marketing especially for leading brands as AXA, Banque Populaire, Crédit Coopératif, Boursorama Banque, Crédit Foncier, la PREFON, PMU, EADS, Société Générale, LG Electronics, Reed Exhibitions…
He manages WNP Cross-Canal creation (formerly Tagora Paris) since May 2007.
Laurent Thévenin Senior Partner / WNP Cross Canal
Laurent started his career in 1997 at MRM (McCann-Erickson). After, he joined the group Aastuce to create the CRM department and then took the General Direction of The Brand Nation, and managed the strategic monitoring on global communication issues for leading brands such as GDF Suez, SFR, Heineken, Lixir, Intermarché, Michelin, Citroën and la Française des Jeux.
With a strong cross expertise in cross-canal CRM and operational marketing, he became in 2010 partner of the agency Tagora that joined the WNP Group in 2012.
He notably worked on advertisers as AXA, Eovi MCD, Neuflize OBC, Banque Populaire, Natixis, Société Générale, Boursorama, Mutuelle Médicis, MGET, PMU, Total.